How to increase sales for Valentine’s Day?

Oh, February! Such a great month to move further away from the holiday season and on to the next big event of the year: Valentine’s Day!

In 2017, according to a study done by the US National Retail Federation, Americans planned to spend $18.2 billion on Valentine’s Day, of which 27% are online purchases. And this is only in the United States. However, the love infused holiday is catching on in countries all over the world. Everybody likes a good opportunity to show their love and make their significant others happy with the best gift they can find.

This is a huge opportunity for online shop owners to react to the needs of the market. Adapting your shop for each major event of the year might sound like a lot of work, but it can keep your customers engaged and curious and you’ll always show them the products they want, when they want them. Here are a few ideas of what you could do:

1. Spice up your homepage

New and shiny images always catch the eye of new and returning customers. Keeping things fresh will give your customers a reason to return. But try not to overdo it, since lack of consistency can confuse users.

When it comes to special events, like finding a gift for Valentine’s Day, online shoppers might not know where to start. That’s why a homepage that greets them with content that shows the shop is prepared for the event, will increase their confidence. Make sure to keep it simple and non intrusive, but let them know immediately that they have come to the right place for the perfect gift.

2. Feature personalized gift ideas

Now, that your customer feels confident that they will find the perfect gift on your shop, make it easy for them to start browsing by giving them a few personalized suggestions. Find the best products for Valentine’s Day in your inventory and show them first.

You can go one step further and recommend products based on gender, relationship type or price range. To target directly individual customers based on their own history on your site, you can take advantage of powerful, personalized recommendations, like the ones offered by us at 3-Products.

3. Create urgency with delivery dates

As for any gift giving, timing is highly important. A late delivery will cause more damage to your relationship with your customers than at other times of the year. To prevent this, try to be extra clear about delivery times and remind your customers the latest date by which they need to place their order, so that delivery will be done until February 14th.

Don’t miss the chance to impress your customers and increase your sales this Valentine’s Day. Preparing your shop for any important event may seem like a huge workload, but with the right tools you can easily make the most out of any occasion.

We wish you a lovely Valentine’s Day and, as always,

Happy selling!


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